October 15, 2014 Leave a comment
The City of Philadelphia Mayor’s Office of Transportation and Utilities (MOTU) is pleased to announce the implementation and expansion of its traffic and pedestrian safety program It’s Road Safety, Not Rocket Science. Join us today, October 15th, at 1:30pm at City Hall for the formal announcement.
Funded through the Spring of 2016 by a competitive grant from the National Highway Traffic Safety Administration, It’s Road Safety, Not Rocket Science, is a no-nonsense, multi-faceted program which seeks to reduce the number of pedestrian involved crashes, injuries and fatalities in the City of Philadelphia. The educational, enforcement and engagement aspects of this program will concentrate along high-crash corridors. Aspects of the program include:
- The issuing of warnings and citations to drivers and warnings to pedestrians who are engaged in unsafe behavior;
- The creation of a police pedestrian enforcement training video;
- A pedestrian safety advertising campaign on targeted transit bus shelters and transit vehicles;
- The implementation of the Bicycle Coalition of Greater Philadelphia’s Safe Routes Philly school curriculum at 25 schools, which teaches students how to walk to school safely;
- An innovative social media campaign which will engage Philadelphians city-wide about how to employ safe pedestrian and driver behavior.
The general timeline for implementation of the different facets of this program are as follows:
- October 2014 – April 2016 — Pedestrian Safety Enforcement Campaign
- October 2014 – June 2015 — Safe Routes Philly Programming for the 2014-2015 School Year
- March 2015 – May 2015 — Spring Safety Advertising Engagement Campaign
- September 2015 – November 2015 — Fall Safety Advertising Engagement Campaign
- October 2015 – June 2016 — Safe Routes Philly Programming for the 2015-2016 School Year
For more details regarding this program please click here.
See the original press release about the Pedestrian Focus Cities Grant by clicking here.