Wanted: Ad firm to save lives and limbs

If you follow our blog, you know our office loves creative thinking, from MOTUnes Monday’s to the E-Lane. Today, we put a RFP on the street for an advertising agency to develop a dynamic campaign to save the lives and limbs of walkers, bikers and drivers. The selected firm will develop, implement, and manage a targeted, sustained, multi-media campaign to change the behavioral norms of Philadelphia cyclists, drivers and pedestrians and encourage proper travel etiquette and behavior. A key requirement of any campaign will be to reach the most at-risk populations with a maximum frequency of messages, within the budget constraint.

For complete details visit https://secure.phila.gov/eContract/ (using internet explorer only), click “New Contract Opportunities.” The opportunity number is 21120504135038 and should be near the top of list.

A mandatory pre-proposal conference will be held on Thursday, May 17th, 2012 at 11 AM at the Municipal Service Building, 1401 JFK Blvd 14th Floor Philadelphia, PA 19102

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